What is Make?
Make is a powerful visual automation platform designed for users who require complex logic and deep data transformation. Unlike linear builders, Make uses a circular \\\"scenario\\\" canvas, allowing for multi-branching paths, loops, and advanced error handling. In 2025, it introduced Scenario Map 2.0, offering real-time visibility into bottlenecks and automated decision-making through AI Agents (beta). Make is highly cost-effective for data-heavy operations because it allows for unlimited steps per execution. It is the preferred choice for technical marketers and IT professionals who need to manage sophisticated back-office processes and enterprise-level integrations without writing extensive code.
Key Features
- Visual Canvas: Drag-and-drop builder for complex branching logic.
- HTTP/JSON Modules: Connect to any API that isn\\\'t natively integrated.
- AI Agent Nodes: Add autonomous decision-making steps within scenarios.
Additional Capabilities
- Data Stores: Internal storage for variables across scenarios.
- Error Handlers: Build custom \"rescue\" paths if a step fails.
- Scenario Cloning: Instantly replicate workflows across different environments.
Pros
- Superior visual debugging and mapping.
- More affordable for complex, high-volume tasks.
- Advanced data parsing (JSON, XML).
Cons
- Steeper learning curve for beginners.
- Fewer native integrations than Zapier (2,500+).
- Every step (including filters) consumes operations.
Best For
- Processing multi-item e-commerce orders and updating inventory across three systems.
- Building a programmatic SEO pipeline that generates 100s of articles via AI.
- Automating complex financial reporting by aggregating data from various ERP tools.
Frequently Asked Questions
Generally yes, especially for workflows with many steps.
A scenario is a series of modules that represent an automated workflow.
Yes, scenarios can run at specific intervals or be triggered by webhooks.
Yes, their new AI Agent modules allow for dynamic reasoning in workflows.
The Enterprise version offers dedicated hosting and data residency options.