“As part of our ongoing series on must-have AI tools for creators—including subtitle generators, caption software, and online video editors—this Kapwing Review explores the third standout tool on our list.”
One standout platform in this space is Kapwing, and in this review, I will explore what makes it unique, how it stacks up against alternatives like Submagic, VEED, Captions.ai, and Zubtitle.
In the fast-paced world of video creation, AI has become a game-changer for content creators, marketers, and businesses. Whether you’re making TikToks, YouTube Shorts, or educational content, AI tools now do the heavy lifting—from subtitles to scriptwriting and beyond.
It’s no secret—video content dominates the internet in 2025. From influencers and coaches to brands and educators, everyone is pushing content across multiple platforms. The challenge? Speed, polish, and subtitles. That’s where AI video editing tools like Kapwing come in.
Kapwing lets creators skip the complex timelines and jump straight into editing with automation-driven tools like auto-subtitles, Smart B-Roll, and Trim with Transcript. The best part? It’s all cloud-based and collaborative.
At its core, Kapwing is a browser-based video editor enhanced with AI features for speed and simplicity. It caters to solo creators, teams, and educators who want to create short-form videos, tutorials, podcasts, and social content fast.
Whether you’re posting a LinkedIn reel or a TikTok hook, Kapwing makes the process nearly drag-and-drop.
Kapwing’s subtitle tools are surprisingly powerful. You can:
It even integrates with ElevenLabs for realistic voiceovers and dubbing. For creators who want professional-looking subtitles in seconds, Kapwing delivers.
Kapwing offers flexible pricing depending on your needs:
Plan | Price (Monthly) | Key Features |
---|---|---|
Free | $0 | Watermarked videos, basic tools, limited subtitle exports |
Pro | $24/month | No watermark, 10 hrs/month, brand kits, 4k exports |
Business | $64/month | 40 hrs/month, team collaboration, advanced AI features, priority support |
Enterprise | Custom | Unlimited usage, dedicated support, custom AI workflows |
Annual billing discounts are available. Pro plan is ideal for solo creators. Business works better for agencies or content teams.
Submagic has quickly gained popularity for its short-form video editing and stylish, viral captions. But it lacks full editing tools.
Choose Kapwing if: You want a broader editor with AI-powered tools. Choose Submagic if: You need fast, automated captions with modern aesthetics for Reels or Shorts.
Both Kapwing and VEED offer robust browser-based video editing, but they differ in focus:
VEED also includes screen recording and audio cleanup, which Kapwing lacks.
Captions.ai is an AI-heavy mobile-first app built for content creators who need fast edits on their phones.
Zubtitle is great for creators who want to add animated captions and brand elements without editing a full video.
Tool | Best For | AI Subtitles | Editing Depth | Mobile App | Price starts from | Unique Strength |
Kapwing | All-in-one editors | ✅ Yes | ✅ Full Suite | ⚠️ No | $24/mo | Repurpose Studio, Trim with Transcript |
Submagic | Viral short-form creators | ✅ Stylish | ⚠️ Basic | ⚠️ No | $19/mo | Viral-style subtitles, filler word cleanup |
VEED.io | Team collaboration | ✅ Standard | ✅ Full Suite | ✅ Yes | $19/mo | Stock library, UI for teams |
Captions.ai | Mobile-first creators | ✅ Advanced | ⚠️ Moderate | ✅ Yes | $9.99/mo | Eye contact AI, mobile polish |
Zubtitle | Coaches & social snippers | ✅ Simple | ❌ None | ⚠️ Browser | $19/mo | Animated captions, logo placement |
My Experience with Kapwing
Kapwing’s been one of the easiest tools I’ve used for video editing and captions. The interface is clean and super beginner-friendly, so I didn’t feel lost at all. The auto-subtitles are pretty accurate, and editing them is straightforward — plus, they give you a bunch of styles and templates to play with. I also like that you can export in different formats like MP4, GIF, or even MP3, and pick the quality, from 480p up to 4K. Everything’s just in one place, and it makes the whole process feel quick and stress-free.
If you’re looking for a flexible, AI-powered video editor that helps you work faster and smarter in the browser, Kapwing is a top-tier choice. It’s especially strong for creators who:
Not sure? Try the free version and test out the Smart Cut + Repurpose Studio tools. They can save you hours each week.
Is Kapwing free to use?
Yes, but the free plan adds watermarks and limits exports.
Does Kapwing use AI?
Absolutely. From Smart Cut to Trim with Transcript and subtitles, it’s packed with AI features.
What’s the difference between Kapwing and Submagic?
Kapwing offers full video editing with AI tools. Submagic is optimized for quick captioning and shorts.
Can I use Kapwing for YouTube Shorts?
Yes. It’s built to repurpose long videos into Shorts, with proper aspect ratios.
Does Kapwing support translations and subtitle exports?
Yes. You can auto-translate captions and export them as .SRT or hardcoded text.
Explore more tools like this in our 10 Best AI Caption Generator Tools guide.