AI Marketing Tools · Head to head

Influence vs Make

Both are listed under AI Marketing Tools. Influence is free plan, paid upgrades; Make is free plan, paid upgrades. Their listed features do not overlap, so the choice comes down to what you need done.

Influence logo
Influence

Free plan, paid upgrades

Turn brand guidelines into editable social posts and a reviewed publishing calendar

Make logo
Make

Free plan, paid upgrades

Visual automation platform for connecting apps and designing workflows.

At a glance

InfluenceMake
PricingFree plan, paid upgradesFree plan, paid upgrades
Free to startYesYes
CategoryAI Marketing ToolsAI Marketing Tools
Features listed36

Features compared

Only Influence

  • AI post proposals using saved Brand Guidelines
  • Account-specific copy and publishing previews
  • Calendar with rescheduling and cancellation

Only Make

  • Visual drag-and-drop scenario builder.
  • 1500+ app integrations.
  • Data transformation and filtering.
  • Error handling and monitoring.
  • Webhook and API support.
  • Scheduled and triggered automations.

Strengths and drawbacks

Influence

  • + AI-assisted drafting and reviewed scheduling in one workspace
  • − No permanent free plan; the seven-day trial requires a payment card

Make

  • + Powerful visual workflow designer.
  • + Extensive app integrations.
  • + Generous free tier.
  • − Complex scenarios can be hard to debug.
  • − Operations-based pricing model.
  • − Can get expensive at scale.

Which one to pick

Choose Influence if

  • You need aI post proposals using saved Brand Guidelines.
  • You need account-specific copy and publishing previews.
  • You need calendar with rescheduling and cancellation.
Full Influence review

Choose Make if

  • You need visual drag-and-drop scenario builder..
  • You need 1500+ app integrations..
  • You need data transformation and filtering..
Full Make review

About each tool

Influence

Influence helps small teams keep social media writing and scheduling in one workflow. Saved Brand Guidelines inform Influence IQ’s editable post and campaign proposals. Refine copy for each connected account, reuse media, review publishing previews and confirm dates in a social media content calendar. Upcoming posts…

Make

Make (formerly Integromat) is a powerful visual automation platform that lets you design, build, and automate workflows connecting thousands of apps and services without coding.